Case Study: Optimising Warehouse Storage for a Growing Skincare Brand

Skin Cupid, a rapidly growing Korean skincare brand renowned for its focus on skin health and beauty, offers a diverse range of products enriched with natural, nourishing ingredients. As the brand's popularity has soared, so has its demand. To keep up with growth and maintain operational efficiency, Skin Cupid made the strategic decision to move its storage operations from a London facility to a larger warehouse in Peterborough.

The Challenge: At their new premises, Skin Cupid faced the need for a tailored storage system that could accommodate their palletised goods and streamline picking operations. The goal was to create a solution that maximised storage capacity, ensured efficient workflows, and supported the brand's commitment to delivering premium quality skincare products to their growing customer base.

The Solution: Skin Cupid reached out to BSE UK in July 2024 to design and implement a storage system for the new warehouse. Storage specialist, Matt, visited the site to assess the available space and measure up, whilst considering factors such as headspace and the warehouse workflow. The solution had to ensure seamless goods inward and picking operations, crucial for Skin Cupid to meet increasing demand.

Following this site visit, Matt provided a detailed proposal, which included:

• Adjustable Pallet Racking: Custom designed with timber decks, ideal for storing pallets of products, and featuring specific labelling with SKU codes for easy identification.
• Racking Protection: End barriers and post guards to ensure the safety and longevity of the storage system.
• Short Span Shelving: Tailored shelving to accommodate picking operations, complete with a clear labelling system for easy identification of each SKU – therefore streamlining order fulfilment.
• Workbenches: High quality workstations to facilitate efficient packing of orders for shipment to customers.
• Conveyor: Designed to speed up the workflow from picking to packing, the conveyor system ensures a seamless transition of products, reducing manual handling and increasing operational speed and efficiency.

The design and layout were carefully designed to ensure Skin Cupid could operate at maximum efficiency while maintaining the highest standards of quality.

Implementation: Once the proposal was approved, the installation process was scheduled to begin in August 2024. With a four week timeframe to complete the project, Project Manager Ollie Dulley oversaw the entire installation, working closely with both BSE UK’s SEIRS registered installers and the client.

Results: The new storage solution has significantly improved Skin Cupid’s ability to manage inventory and fulfil orders more efficiently, directly supporting their growth and ability to meet consumer demand. The optimised layout ensures an efficient workflow from goods receipt to picking and packing, allowing the brand to maintain the quality and speed of service expected by their customers.